The 2016 Presidential election is still over a year away, but the debates and campaigns are already in full swing. A year ago, who would have thought we'd be talking about people like Donald Trump, Dr. Ben Carson and a guy named Bernie Saunders running for the highest office in the land?

Things must be tough for the rest of the candidates who don't get the attention of Hillary and the others listed above. That's why it's important that they do things to get noticed. And there's no better way to do that than by releasing a clever video that they hope will go viral and get people to talk.

Here's a great example. Just ahead of tonight's Republican debate in Boulder, Colorado, candidate Marco Rubio released a video where he discusses the merits of Cruz, Bush & Carson. But it's not quite what it seems and there's a twist at the end. Whether or not it increases his poll numbers remains to be seen, but it is certainly creative.