Phelps has appeared on the Wheaties cereal box before, but this time is different.

The box was revealed on the “Today Show” the same morning:

Wheaties first put Phelps on its iconic box back in 2004, after he won six gold and two bronze medals. Then in 2012, he was back on the Wheaties box after reaching the mark of 22 career medals.

His latest Wheaties box will appear on store shelves in the U.S. within a few weeks.