Rochester Downtown Alliance

Puppies, ice sculptures, art, free s'mores...the event has something for all ages. Here's everything you need to know about Social-ICE FAM JAM in 2026.

One of Rochester’s most popular winter events is back this February - Social-ICE. Here's the date you need to save on your calendar.

Christmas magic is almost here! See when Santa arrives in Rochester and what family events are planned.

Looking for a fun and healthy way to connect with the community? A brand-new free walking group just launched in Rochester, MN. Here's what you need to know.

A pack of exotic sports cars is rolling into Downtown Rochester.

You won’t believe how many people showed up to Thursdays Downtown in Rochester this year—attendance numbers are jaw-dropping!

As the storms roll in, local leaders are prioritizing safety over summer fun, making big changes to the event calendar.

Don’t miss Social-ICE FAM JAM on Saturday, February 8th! Here’s your ultimate guide to experiencing the family-friendly winter magic in Downtown Rochester, MN!

For the past 50 years, Santa has been showing up in downtown Rochester bringing Christmas cheer to all. Just in case, the Rochester Fire Department to ready to help if Santa gets stuck on a roof again.

FILL IN THE BLANK: Best part of Social-ICE was ____________.